DISCOVER
Discover your ICP, budget, and goals – then strategize.
CURATE
Curate event logistics, from negotiations to execution.
ANALYZE
Analyze results, including cost, leads, and ROI.
CURA Clients, Groundbreaking Solutions​
PROOF
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​A deeper look into the impact, strategy, and stories that shape our work.
APPROACH
RECOGNIZE
Understanding and acknowledging your business goals and objectives, crafting an event strategy that compliments your business values and resonates with your target audience. This personalized approach ensures that every aspect of the event is tailored to meet your specific needs and preferences, ultimately driving greater engagement.
PREPARE
Offering comprehensive management of your entire event experience, from negotiating sponsorships and managing marketing content and materials, to securing premium venues, managing invitations and attendees, and coordinating travel, transportation, and accommodations. This enables you to focus on business growth while we deliver seamless, high-impact events with confidence.
NAVIGATE
Providing strategic support across promotional products and branded assets, including sourcing, securing priority placements, and defining how your brand shows up on-site. We manage all communication with conference and venue partners, lead content printing, coordinate speaker presentations, and oversee shipping, storage, and on-site logistics.
FINALIZE
Available virtually and in person throughout the entire event experience, managing last-minute requests, ensuring smooth execution and providing peace of mind. After the event, we analyze the budget, results, and ROI. Additionally, we can build reports into your CRM, tracking leads, conversion, and overall event performance to inform future strategies.
In today’s competitive market, standing out requires more than visibility, it requires credibility. Events are the fastest way to build trust, accelerate relationships, and establish a meaningful presence. CURA acts as a fractional extension of your team, delivering end-to-end event strategy and execution without the overhead, so you can focus on growth while we create high-impact experiences that connect you with the right clients, partners, and opportunities.
Why
CURA?
SERVICES
CONSULT
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A consultation serves as a springboard to building a full in-house event strategy. We provide a curated selection of top conferences, sponsorship opportunities, and owned events, including summits and invite-only experiences tailored to your business goals. Our consult includes best practices, budget allocation guidance, and a detailed events checklist to ensure impactful results.
COLLABORATE
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Through collaboration, we provide you with an all-encompassing experience as a fractional extension of your team. Witness our comprehensive APPROACH in action: recognition, preparation, navigation, and finalization. This offering ensures an end-to-end solution for your needs.
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TRANSFORMATIVE EVENTS
Our Story
BARBARA HUTNIAK
Barbara, founder of CURA Events, has spent the past 10+ years managing events, boosting visibility, credibility, and impact through event strategy, project management, and cross-functional collaboration. She specializes in creating the right balance of conference sponsorships, industry partnerships, curated summits, and invite-only experiences.
She forges key partnerships with conferences and venues, maximizes event budgets through expert negotiation, and delivers results-driven event strategies.
Barbara launched CURA Events to help companies elevate their brand and accelerate growth through intentional event experiences.
With over 150 events successfully executed, she has a proven track record of creating meaningful connections and delivering measurable impact.
BRITT GIFFORD
Britt joined CURA Events shortly after its inception, bringing with her nearly a decade of experience in customer service and nonprofit project management. Her background shaped a people-first approach and a deep understanding of how thoughtful planning and clear communication drive meaningful experiences.
At CURA, Britt plays a key role in the behind-the-scenes logistics that power successful event strategy and execution. From timelines and coordination to brand alignment and on-site details, Britt ensures every element is seamless and intentional.
Known for her organization and attention to detail she helps curate event experiences tailored to each client’s goals—keeping everything on brand, on budget, on schedule, and aligned with a larger strategic vision.
We stand for...
Curiosity
We do not remain still as we strive to grow personally and professionally.
Integrity
Being clear, communicative, and intentional in all we do -
no BS.
People
Creating valuable experiences for ourselves
and others.
Family
Seeking balance personally
to flourish in professional excellence.
Let's Sync.
