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NEWS
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Explore CURA Events' news updated on corporate event strategies, best practices, and stay ahead with updates on upcoming conferences and emerging trends.

Small Events Big Connections
Hosting or sponsoring small events help forge big connections, boost sales, and enable solution-driven talks with ideal customers.
Barbara Hutniak
Mar 252 min read
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Effective Event Strategies for Solution Providers
Solution providers maximize events with strategic planning, brand building, partnerships & lead generation to drive growth & ROI.
Barbara Hutniak
Mar 112 min read
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Event Budget Strategy: Maximizing ROI
Allocating an event budget effectively is crucial for maximizing ROI, starting with your business goals and expected event outcomes.
Barbara Hutniak
Feb 252 min read
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Solution Providers: Establishing Thought Leadership
Solution providers who prioritize thought leadership in 2025 will stand out, build credibility, and become sought-after industry voices.
Barbara Hutniak
Feb 103 min read
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Aligning Sponsorship Goals with Conference Categories
Selecting events that align with your goals and tailoring your sponsorship strategy to resonate with the conference’s theme and audience.
Barbara Hutniak
Jan 273 min read
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What Attendees Want from Conference Sponsors in 2025
As the conference sponsorship landscape evolves, so do attendee expectations. In 2025, human interaction takes center stage.
Barbara Hutniak
Jan 132 min read
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A Holiday Message of Gratitude: Reflecting on the Year and Looking Ahead
As the year draws to a close, it's the perfect moment for reflecting on the year and looking ahead —an opportunity to pause and appreciate.
Barbara Hutniak
Dec 16, 20242 min read
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Crafting Lasting Impressions | Experiential Engagement
Say goodbye to generic giveaways. Create experiential gifts that engage the senses, reflect your brand, and leave clients wanting more.
Barbara Hutniak
Dec 4, 20242 min read
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Top of Mind | Strategic Swag & Ethical Gifts
When attending an event or conference, one of the biggest challenges is attracting. Swag and ethical gifts can leave a lasting impression.
Barbara Hutniak
Nov 21, 20244 min read
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Time is Now: NRF Retail's Big Show
As we approach the end of 2024 and finalize our marketing and event budgets for 2025, the time is now to get involved with NRF Retail’s Big.
Barbara Hutniak
Oct 21, 20243 min read
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Finish Strong: Maximize Q4 Event Opportunities
This is a critical time to finish strong, maximize Q4 event opportunities, and solidify client relationships.
Barbara Hutniak
Oct 1, 20242 min read
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The Power of eTail: Invest and Maximize
With eTail Canada just around the corner, this is your final chance to get involved. Interested in securing a sponsorship or attending?
Barbara Hutniak
Sep 4, 20243 min read
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Maximizing Conference Impact: Empowering Vendors
Conferences enhance vendors' brand visibility & client connections. Collaborative partnerships are crucial for achieving optimal outcomes.
Barbara Hutniak
Jul 22, 20241 min read
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