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"Be BOLD and leave a POWERFUL impression."

Maximizing Conference Impact: Empowering Vendors

  • Writer: Barbara Hutniak
    Barbara Hutniak
  • Jul 22, 2024
  • 1 min read

Updated: Mar 6


Conferences are pivotal platforms where vendors showcase their credibility, raise brand awareness, and connect with preferred clients. These events also harness and build strong relationships between organizers and sponsors/exhibitors. Collaborative partnerships are essential for achieving ideal outcomes for all parties involved.


Large crowd at a conference

Why Conferences are powerful:

Economic Impact: Conferences contribute significantly to the economy. In the U.S. alone, the meetings industry generated over $446 billion in direct spending in 2019 (source: Events Industry Council).

Vendor Engagement: According to a survey by Statista, 76% of vendors believe that conferences and trade shows are important for creating valuable business opportunities. Being prepared and confident strengthens this number.

Brand Awareness: 81% of trade show attendees have buying authority, which means they are potential customers for exhibitors (source: CEIR).

Repeat Participation: Effective engagement and conference experience often lead to repeat participation. About 79% of companies participating in trade shows and events are repeat exhibitors (source: CEIR).

ROI and Satisfaction: 92% of exhibitors consider trade shows and conferences as an efficient way to achieve their marketing goals (source: CEIR).


As a conference organizer, it's integral to the longevity of your events that vendors show up confidently and effectively.  With over 50 events organized for vendor sponsors/exhibitors, we understand the expertise needed for time management, marketing assets, booth presentation, promotional products, travel & accommodation, shipping & storage and logistics. 


Quote: "Coming together is a beginning; keeping together is a process; working together is success."

The conference model is built upon annual repeat participation. Allow us to elevate the vendor experience and see the continued sponsorship alignment moving forward.






Comments


"There’s so much to pull together to maximize your investment for an event. It’s silly not to have a company like CURA Events."
Bernadette Butler, StoryTap CEO & CoFounder
 
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