The Power of eTail: Invest and Maximize
- Barbara Hutniak
- Sep 4, 2024
- 3 min read
Updated: Mar 6

With eTail Canada just around the corner, this is your final chance to get involved. Whether you’re interested in securing a sponsorship or simply attending, establishing a presence is crucial for any growing business. eTail gathers top-tier retailers such as adidas, Best Buy, Costco, dyson, Canada Goose, Ikea, and lululemon, among thousands of others. As many of these retailers are likely at the top of your target list, this presents a promising opportunity for you.
Making a strong impression at a well-regarded conference will boost your company’s credibility and enhance brand awareness among retailers.
In today’s rapidly evolving tech landscape, the buzz around new innovations is more electrifying than ever. Every year, millions of tech enthusiasts, industry professionals, and product developers flock to conferences around the globe to dive into the latest advancements and trends. These events have become the epicenters of networking, learning, and inspiration, highlighting not only the explosive growth of the tech industry but also the insatiable appetite for cutting-edge knowledge and connections. With multiple international opportunities, power of eTail sets the stage beautifully for all of the above.
The eTail conference setting guarantees a high level of guest attendance, as businesses and brands invest in admission to explore the latest innovations and ideas. At these events, your next potential partner could be right in the room, making face-to-face interactions invaluable. Unlike traditional methods like cold calling, which can be time-consuming and less effective, securing sponsorship packages and engaging directly with attendees over two or more days provides a more impactful way to build relationships and drive sales with similar financial output.

If you're curious about sponsorship opportunities but your 2024 budget doesn’t stretch to a booth, attending the eTail conference as a guest offers tremendous value. Observing how other brands present themselves and engage with attendees provides valuable insights into what you can expect when you do sponsor in the future. Use this opportunity to ask questions, gather information from the on-site eTail teams, and learn how to effectively represent your brand. By understanding the strategies that set other companies apart, you'll be better prepared to craft a standout presence when your budget allows for a sponsorship. With multiple locations and dates to choose from, planning your 2025 eTail investments just got easier. eTail event opportunities here.
Face-to-face interactions consistently outperform phone or even video meetings when it comes to building genuine connections. The ability to read body language, gauge presence, and experience the nuances of in-person communication fosters a deeper level of trust and understanding. These human elements are crucial for establishing strong, authentic relationships that go beyond the digital realm, making face-to-face meetings an invaluable tool in forging meaningful connections.
Many brands enhance their conference experience by hosting side events and bespoke dinners, adding an extra layer of engagement to their participation. These exclusive gatherings offer a unique opportunity to build deeper relationships in a more intimate setting after meeting on the eTail floor. By attending such events, you can amplify the impact of your networking efforts and forge stronger connections. Alternatively, if you’re looking to make a significant impression, consider hosting your own event. This not only elevates your brand’s visibility but also creates a tailored environment for meaningful interactions and relationship-building.
Last-minute conference preparations can be stressful. With CURA Events, we offer a white-glove vendor management service that ensures a seamless and impactful event experience. With over 50 successful events managed, we know what it takes to make a significant impression. Our services include developing a bullet-proof event strategy, handling flights and accommodations, organizing private events around the conference, and managing all sponsorship logistics— from booth strategy and marketing content to speaking presentations and execution. All you need to do is show up and focus on selling.
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